During the lead up to what is shaping up to be an even-more-bizarre-than-last-time election season, the two authors and friends get together to help us make sense of what is really going on versus the image we receive every day through our screens, feeds, and other official channels.
In Michael F. Schein's book, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Mischief Makers, and Boundary Breakers (McGraw Hill), the author dissects what hype is, how it works, and how the most powerful figures throughout history have used it to achieve their aims.
Corey Mead's book The Hidden History of the White House: Power Struggles, Scandals, and Defining Moments (William Morrow) explores the fierce power struggles, history-altering decisions, shocking scandals, and intimate moments that have occurred within the White House walls.
Michael F. Schein
Michael F. Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. (McGraw Hill) He is also the founder of MicroFame Media, a company that specializes in making idea-based businesses famous. Some of his clients have included eBay, Magento, University of Pennsylvania, University of California Irvine, Lockton, United Methodist Publishing House, Kasha, Lockton, PopUp, LinkedIn, and Citrix. His articles have appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He has ghostwritten business books for Fortune 100 executives and founders of billion dollar businesses, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.
The Hype Handbook
Master the art and science of using shameless propaganda for personal and social good.
Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.
Imagine if you could generate and leverage hype for positive purposes--like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.
In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:
Attract attention from people that matter
Create a community of acolytes to further your cause
Create an atmosphere of curiosity and intrigue
Sell your message with the skill of a master
Create a step-by-step "manifesto"
Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques--and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.
Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.
Corey Mead
Corey Mead is the author of the nonfiction books The Hidden History of the White House: Power Struggles, Scandals, and Defining Moments (HarperCollins/William Morrow, 2024); The Lost Pilots: The Spectacular Rise and Scandalous Fall of Aviation’s Golden Couple (Flatiron, 2018); and Angelic Music: The Curious Story of Benjamin Franklin’s Favorite Invention (Simon & Schuster, 2016); and War Play: Video Games and the Future of Armed Conflict (Houghton Mifflin Harcourt, 2013; HarperCollins, Library Edition, 2024). These books have received coverage and praise in such publications as The Washington Post, The Atlantic, Slate, Foreign Policy, Wired, The Times of London, The Daily Express, The Mirror, The Sunday Express, and The Daily Telegraph.
Several of Mead’s articles are currently in development for film and television. Mead has also made dozens radio, television, and documentary appearances in the U.S. and worldwide (with NPR being a particular specialty), and delivered numerous invited lectures and presentations around the country. He is an Associate Professor of English at Baruch College, City University of New York, where he teaches a wide range of nonfiction writing courses.
The Hidden History of the White House
Presented by the hit podcast American History Tellers, The Hidden History of the White House reveals the behind-the-scenes stories of some of the most dramatic events in American history—set right inside the house where it happened
For more than two centuries, the White House in Washington, DC, has been the stage for some of the most climactic moments in American history. Its walls and portraits have witnessed fierce power struggles, history-altering decisions, shocking scandals, and intimate moments among the First Family, their guests, and the staff.
In the signature style of the popular American History Tellers podcast, The Hidden History of the White House places readers in the shoes of historical figures—from power brokers to everyday Americans alike—who lived through pivotal events that shaped America.
As a fly on the wall of history, you’ll find yourself immersed in:
Andrew Jackson’s disastrous 1829 inauguration, when a mob overran and trashed the White House.
Woodrow Wilson’s stroke, which led to his wife Edith serving as shadow president during the final months of his administration.
President-elect Abraham Lincoln’s clandestine journey to Washington to dodge an assassination plot on the eve of the Civil War.
Winston Churchill’s wartime sojourn at the White House, during which he and FDR developed plans to defeat Germany.
Barack Obama’s decision to green-light the Navy SEAL raid that killed Osama bin Laden.
Equal parts social, political, and cultural history—written and presented in the accessible and engaging style for which American History Tellers is famous—The Hidden History of the White House offers readers a rare opportunity to live within the halls of the Executive Mansion, and explore some of the extraordinary people and events that made America what it is today.